The ultimate professional networking tool

In today's world, your online presence is more important than ever. If you're not utilising all the tools at your disposal, you're missing out on opportunities to build your career. LinkedIn is one of the most powerful networking tools available, and it's a platform that every professional should leverage. 

Why You Should Be Using LinkedIn

If you're not using LinkedIn, you're missing out on a valuable opportunity to connect with other professionals. But you're also missing out on learning about new job openings, virtual and live networking events, and the chance to showcase your skills and experience. Here are a few reasons why you should be paying a little more attention to LinkedIn. 

Build Your Professional Brand: LinkedIn gives you a chance to control how you're presented to the professional world. By creating a strong profile and connecting with like-minded individuals, you can build a positive reputation for yourself online and offline.

Find New Job Opportunities: LinkedIn is one of the best places to find new job openings. Not only do many companies post their open positions on LinkedIn, but you can also use the platform to connect with hiring managers and recruiters.

Network with Other Professionals: LinkedIn is full of professionals from all industries and walks of life. By connecting with other professionals, you can expand your network globally and learn about new trends and developments in your industry. You can even find mentors who can help advise you in your career.

Learn: LinkedIn is more than just a networking tool. The platform also offers a variety of educational resources, including online courses and articles from industry experts.

What to write on a LinkedIn profile? High-level tips

The all-important headline. Your headline should summarise who you are and what you do.

Your Profile 'about'. The 'About' section is your opportunity to establish your professional narrative. Share your career journey, what you stand for and why you do what you do as a professional. This section is an opportunity to convey who you are authentically and the unique value you bring to an organisation.

The photo: Be sure to include a professional profile photo.

How to write about your experience. Keep it succinct. Unlike a CV, your LinkedIn profile is not the place for a lengthy list of every job or responsibility you've ever had. Instead, focus on your most recent and relevant experience, and use action verbs to illustrate your achievements and responsibilities in each role.

Quirky job titles: If you have an unusual job title, don't be afraid to use it! But be sure to explain its function. If you have adopted whimsical job titles such as "chief wrangler", "director of first impressions", or "boss", be aware that while they show a sense of fun, they also limit your career progression when potential employers conduct title-based searches for administrative support. Write a job title that accurately reflects what you do and adds weight to your profile. This can make your profile stand out and make it easier for people searching for your industry or specific job role to find you.

Write your profile with intent: Keep in mind who will be reading it and tailor it to attract the opportunities you seek. Use keywords for your industry and position, showcase your expertise, and ensure your profile is current and regularly updated.

Don't forget to ask for recommendations: Endorsements from past or current colleagues showcase your capabilities and reliability as a support professional, so don't be afraid to ask for them.

Bonus Tip: Don't forget to customise your LinkedIn URL to make it easy for others to find and connect with you.

If you're not giving your LinkedIn profile the attention it deserves, you're missing out on a valuable tool that can help further your career. The Global Assistant LinkedIn Page is an excellent resource for anyone looking to make an impact as a support professional. Be sure to check it out!

Happy networking! 

Do you have any tips for using LinkedIn? Share them in the comments below!