How has the EA role changed over time?
The roles of executive and personal assistants have changed considerably over the years. Technology, changing business practices and different ways of working have contributed to this evolution. Professionals in executive support are expected to bring a wide range of knowledge and abilities to their roles. Some positions require a degree or specialist qualifications, while others place greater emphasis on relevant experience and demonstrated capability.
Personal assistants also undertake varied and sometimes complex responsibilities. Scheduling appointments and handling correspondence may form part of the role, alongside coordinating information, managing relationships and supporting business activities. The scope of both executive and personal assistant roles varies across organizations, industries and countries.
Globalization and the internet have enabled new business models and more flexible ways of working. While many businesses operate from physical locations, others work remotely or combine office-based and remote arrangements. Assistants may coordinate people and information across locations and time zones, adapting their approach to the needs and resources of their workplace.
Alongside correspondence and meeting coordination, executive assistants may prepare reports, conduct research and coordinate projects. These responsibilities call for an understanding of the organization’s work, the ability to manage competing priorities and confidence in communicating with different stakeholders.
Some personal assistant positions also involve supporting an individual’s private or household arrangements. These roles have a different scope from business-focused executive support, making clear responsibilities and expectations important.
This changing landscape means that the roles and responsibilities of executive and personal assistants continue to develop. The COVID-19 pandemic accelerated changes in working arrangements, but the ongoing evolution of the profession extends beyond any single event.
Here are a few examples of the capabilities that support effective performance across different workplaces.
Technology: Executives and business owners increasingly rely on assistants to use workplace systems effectively. Assistants need opportunities to learn the tools relevant to their responsibilities and find practical ways to use technology to streamline workflows. The tools available, and the support needed to use them, will differ between organizations.
Communication: Scheduling meetings and sending emails remain important responsibilities in many roles. Assistants may also coordinate communication across teams, follow up on decisions and ensure that information reaches the right people at the right time. Depending on the position, this can include communicating on behalf of a leader, responding to inquiries or helping prepare information for different audiences.
Relationships: Alongside relationships with executives and colleagues, assistants may maintain contact with clients, customers, vendors, suppliers and other stakeholders. This requires clear communication, discretion and the ability to build trust. Understanding different expectations and following through on commitments helps these relationships work effectively.
Interpersonal Skills: Interpersonal skills are essential for success in any profession, and particularly valuable in executive support. Communication, relationship-building and conflict-resolution skills help assistants work effectively with people who have different priorities, backgrounds and working styles.
Their ability to communicate clearly and establish credibility with executives and stakeholders helps the leaders they support operate effectively. Positive relationships inside and outside the organization also make it easier to coordinate work, resolve misunderstandings and address problems.
By continuing to develop these skills, executive support professionals can strengthen both their own performance and their contribution to the organization.
These are a few examples of how assistant roles continue to evolve. The changes can bring challenges, alongside opportunities for learning and career development. Understanding the expectations of your role, recognizing your existing strengths and identifying where further development would help are practical steps toward preparing for what comes next.
If you are experienced in executive support and considering your next stage of development, explore The Power EA International Masterclass.